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Tuesday, July 3, 2012

The Superga: The New Summer Sneaker


It's hard to believe that Superga is almost100 years old. Born in Turin in 1911 the Superga factory, under the stewardshipof Walter Martiny, started to produce shoes with vulcanized rubber soles andthe Classic Superga 2750 Heritage style was born!
After the war, Superga reopened with a new mission, a mission to bring highquality footwear to the people of Italy. Having established the 2750 as thePeople's Shoe of Italy, Superga increased it's product line and added technicalsport shoes, the City collection, Country rubber rain and outerwear boots.

The 2750 has been an icon from the beginning. Long a favorite for takingItalians from the city to the beach on weekends, it is easy to wear and can bedressed up or dressed down. And just like your favorite jeans can be washed tocreate your own vintage look.

The 2750's low cut style has an open lower cut ankle with finished inseamsinside the shoe. Designed to perfectly complement the foot, it is an elegantsneaker that looks relaxed and well dressed whether worn at the beach or at theoffice. Superga celebrates the fun lifestyle of the 2750 by offering a wide rangeof colors, fabrics, and prints
[www.superga.com]







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