JustFab is a personalized styling and retail service based in Los Angeles that produces and sells shoes and handbags to its members. Members pay $39.95 for each JustFab item they wish to purchase.
The company was founded by Don Ressler and Adam Goldenberg and launched in March 2010.
Kimora Lee Simmons joins JustFab as President and Creative Director in September, 2011. JustFab partners with Avril Lavigne to launch shoes and handbags from her Abbey Dawn apparel line in February 2012.
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